传统材料融合视角下废纸基原生性材料的数字化视觉传达  

Digital Visual Communication of Waste Paper Based Materials from the Perspective of Integration of Traditional Materials and Art Design

作　　者：俞雷[1] YU Lei(Department of Culture and Media,Shaanxi Youth Vocational College,Xi'an 710068,China)

机构地区：[1]陕西青年职业学院(文化传媒系),陕西西安710068

出　　处：《造纸科学与技术》2020年第5期70-73,共4页Paper Science & Technology

基　　金：2019年度陕西省教育厅专项科研计划项目(项目编号:19JK0606)。

摘　　要：数字技术的发展是新兴视觉传播形态创新进步的基础。伴随着多样化视觉传播媒介的诞生,新媒体技术的发展在纸质材料的艺术设计形式中呈现出丰富的设计形式。纸质材料可以给现代人们带来区别于工业材料的肌理感受以及新鲜的视觉体验,对数字技术应用于纸质材料艺术设计的优势和设计方式进行分析,并以废纸基材料的应用为例对数字化视觉传达背景下纸质材料的创新设计进行了具体分析,以期为纸质材料的视觉艺术设计提供新的思路和研究路径。The development of digital technology is the foundation of the innovation and progress of emerging visual communication forms.With the birth of diversified visual media,the development of new media technology presents a wealth of design forms in the art design forms of paper materials.Paper materials can bring modern people different texture feeling and fresh visual experience from industrial materials.The advantages and design methods of digital technology applied in paper material art design were analyzed,and the application of waste paper based materials as an example to analyze the innovative design of paper materials under the background of digital visual transmission was taken,so as to provide new ideas and research paths for the visual art design of paper materials.

关 键 词：数字化视觉传达 原浆白酒包装纸材 废纸基艺术纸 

分 类 号：TS749.7[轻工技术与工程—制浆造纸工程]