合理用药科普短视频在健康传播中的应用  

Application of Short Videos about Rational Use of Medicine in Health Communication

作　　者：孙园 李乐[2] SUN Yuan;LI Le

机构地区：[1]石河子人民医院药剂科,新疆石河子832000 [2]石河子大学药学院,新疆石河子832000

出　　处：《科教文汇》2020年第36期112-114,共3页Journal of Science and Education

基　　金：中国药学会全国医药经济信息网科技传播创新工程重点项目(课题编号:CMEI2019KPYJ00107)。

摘　　要：目的:随着移动互联网用户的增多,越来越多的群体通过短视频的形式获取知识。该文通过制作并发布用药科普短视频,研究在边远地区开展健康传播的效果。方法:在短视频APP抖音上发布用药科普视频,探索短视频科普传播的规律。结果:发布用药科普视频150余部,累计播放量超过400万,关注用户约6万。结论:抖音作为具有代表性的短视频平台,其趣味性的展示方式和广泛的群众基础,为科普视频的创作和传播提供了新的模式和一个更加广阔的平台。Objective:With the increase of mobile Internet users,more and more groups acquire knowledge through short videos.This paper researches the effect of short videos about rational use of medicine in health communication in remote areas by producing and publishing short videos about use of medicine.Method:By publishing short videos about use of medicine on TikTok,the writers explore the law of short videos in science communication.Result:More than 150 short videos about use of medicine were published,with a cumulative playback volume of more than 4 million,and about 6 thousand users following the videos.Conclusion:The short video platform represented by TikTok has brought a new model for the creation and dissemination of popular science videos with its interesting display and broad mass base,providing a broader platform.

关 键 词：合理用药 科普 短视频 

分 类 号：G642[文化科学—高等教育学]