新创企业商业模式设计的机制研究——基于创业学习视角的单案例研究  

The Mechanism of New Ventures'Business Model Design:A Case Study Based on Entrepreneurial Learning

作　　者：陈寒松[1] 王成铖 田震 贾竣云 Hansong Chen;Chengcheng Wang;Zhen Tian;Junyun Jia(School of Business Administration,Shandong University of Finance and Economics)

机构地区：[1]山东财经大学工商管理学院

出　　处：《管理学季刊》2020年第3期119-141,169,170,共25页Quarterly Journal of Management

基　　金：国家自然科学基金项目“新创企业商业模式设计、形成及绩效影响:整合的学习机制研究”(71672101)、“基于演化博弈论和组织学习视角的迭代创新模式形成及作用机制研究”(71702083);山东省社会科学规划研究项目“创新型创业促进山东省经济发展方式转换研究”(12CGLJ15)的资助。

摘　　要：商业模式设计是一个持续改进并不断完善的过程,但现有研究对新创企业在不同阶段创业学习对商业模式设计的影响机制尚不清晰。本文以赛尔公司为案例研究对象,基于企业生命周期理论,从创业学习视角,探讨了创业学习如何影响企业商业模式设计过程。研究发现,在新创企业发展的不同阶段,商业模式设计存在差异性;学习方式与新创企业成长阶段相匹配,即孕育期由先天性学习主导,婴儿期由经验学习主导,学步期由模仿学习主导,青春期由探索性学习主导,嫁接学习在婴儿期、学步期和青春期起到辅助作用;创业学习直接影响着不同阶段的商业模式设计,从孕育期形成商业模式框架,到婴儿期商业模式雏形初成,进而到学步期形成相对清晰的商业模式,再到青春期商业模式设计进一步完善,不同方式的创业学习分别发挥着积极作用。研究结论丰富和完善了商业模式设计理论,深化了创业学习与商业模式设计关系研究,对创业实践具有一定指导作用。Business model design is a process of continuous improvement.However,it is still unclear how entrepreneurial learning impacts business model design at different stages of entrepreneurship.Existing research has dissected the promotion effect of entrepreneurial learning to efficiency-centered or novelty-centered business model design.Still,the mutual relation between entrepreneurial learning and business model design at different stages in the fast-growing start-ups is largely neglected.In fact,due to the different characteristics of each stage,there are also differences in the impact of entrepreneurial learning methods on business model design at different stages.Therefore,it is necessary to explore the mechanism of entrepreneurial learning on business model design based on the theory of corporate life cycle.We select Saier as the subject of our single case study and collect first-hand and second-hand data through interviews and other methods.After coding and analyzing the collected data,we construct the models of business model design and explorethe mechanism of entrepreneurial learning on business model design at different stages.We find that new ventures focus on different entrepreneurial learning styles at different life stages,specifically,dominated by congenital learning in the incubation period,experiential learning in infancy period,vicarious learning in the toddler period,and searching and noticing learning in adolescence period.Grafting learning plays a supplementary role in infancy,toddler and adolescence period.Entrepreneurial learning directly affects business model design at different stages,from the formation of business model framework during the incubation period,to the initial formation of the business model in infancy,to the formation of a relatively clear business model in the toddler stage,and then to the further improvement of the business model design during adolescence.All the different entrepreneurial learning styles play a positive role in business model design.With such findings,this pap

关 键 词：新创企业 企业成长 创业学习 企业生命周期 商业模式设计 

分 类 号：F426.5[经济管理—产业经济]