镜面广告机媒体播放优劣势分析及建议  

Analysis of and Suggestions for Mirror Advertisement Machine Media

作　　者：段沁妤 万萱 DUAN Qinyu;WAN Xuan(Southwest Jiaotong University,610041 Chengdu Sichuan)

机构地区：[1]西南交通大学建筑与设计学院,四川成都610041

出　　处：《设计艺术研究》2020年第6期57-61,共5页Design Research

摘　　要：通过对镜面广告机媒体播放形式和播放格式的优劣势进行系统分析,提出不同人流环境下播放形式与播放格式的最佳组合方案,使镜面广告开发商及广告主能全面考虑消费者在不同环境条件下的心理适应能力,合理选择最佳组合模式,达到让用户在使用镜子的同时接受广告宣传的效果,实现广告宣传与人居环境的合理搭配。The purpose of this paper is to improve the advertising effect of mirror advertising machine based on the analysis of the advantages and disadvantages of mirror advertising machine media broadcast..The research mainly takes the consultation research,fi eld investigation,and questionnaire survey to collect and analyze the mirror advertisement machine information.The suggestions are put forward to enable users accept advertisement while using the mirror media.It aims to provide a reference for advertisers to improve advertising effect.

关 键 词：镜面广告 新型广告媒体 广告效应提升 

分 类 号：J5[艺术—艺术设计]