从旅游文学看宁波明清时期旅游地形象感知--以月湖为例  

The Perception of Tourism Destination Image of Ningbo in Ming and Qing Dynasties Based on Tourism Literature as Exemplified by Moon Lake

作　　者：罗丹纳 LUO Dan-na(Faculty of Geography,Tourism and Culture,Ningbo University,Ningbo 315211,China)

机构地区：[1]宁波大学地理科学与旅游文化学院,浙江宁波315211

出　　处：《宁波大学学报（人文科学版）》2021年第1期65-71,共7页Journal of Ningbo University：Liberal Arts Edition

基　　金：宁波大学校级科研基金项目“从旅游文学看宁波地区明清时期旅游地感知”(XYW18014)。

摘　　要：根据Echtner和Ritchie构建的旅游地形象理论,以月湖旅游文学为文本,分析明清时期游人对月湖“功能形象”与“象征形象”的感知。发现:一方面,游人所感知的月湖功能形象具有多重性;另一方面,即使从事同样的游赏活动,游人所感知的月湖象征形象并不一致,具有主观性。According to the framework of Tourist destination image(TDI)by Echtner and Ritchie,the article aims to analyze people's perceptions of the functional image and symbolic image of Moon Lake in the Ming and Qing Dynasties based on Moon Lake literary works.It confirms that the functional image of Moon Lake has multiple functions.On the other hand,the symbolic image shows subjectivity,i.e.,different tourists may form different symbolic images even though they engaged in the same touring activity.

关 键 词：旅游地形象 功能形象 象征形象 旅游文学 月湖 

分 类 号：F592.7[经济管理—旅游管理]