试点区域中老年人参与“互联网+”社区居家养老服务意愿影响因素实证分析  

Empirical Analysis of Internet Plus Community’s Willingness to Provide Home-Based Care Services in Pilot Areas

作　　者：龚继红[1] 胡翔凤 Gong Jihong;Hu Xiangfeng

机构地区：[1]华中农业大学文法学院,湖北武汉430070

出　　处：《行政与法》2020年第12期74-84,共11页Administration and Law

摘　　要：本文以武汉市"互联网+"社区居家养老服务5个典型示范性社区所调研的数据为基础,运用计划行为理论分析老年人参与"互联网+"社区居家养老服务意愿的影响因素。研究结果表明,尽管"互联网+"社区居家养老服务在当前仍处于探索阶段,但老年人参与意愿较高。影响老年人参与"互联网+"社区居家养老服务意愿的二元logistic回归分析结果显示:行为态度中"对O2O生活照料服务感兴趣的程度"、主观规范中"社区街坊邻居对自己的影响程度"以及"当地政府的支持对自己的影响程度"都对老年人参与"互联网+"社区居家养老服务意愿产生影响,知觉行为控制变量的影响皆不显著。为此,应进一步夯实生活照料服务等基础性养老服务工作,营造以信息技术为基础的社区居家养老服务氛围,加大政府对"互联网+"社区居家养老服务的支持力度。Home-based care services home-based care services in Wuhan Internet community are 5 typical demonstration communities.Based on the data collected from the survey,the authors use the theory of planned behavior to analyze the influencing factors of the willingness of the Internet plus community to participate in the Internet plus community care service in Wuhan pilot area.Home-based care services in the Internet plus community are in the exploratory stage,but the elderly have a higher willingness to participate in the pension service.Home-based care services for the Internet plus community in the community were two yuan logistic regression analysis.The results showed that:"the degree of interest in O2 O life care service"in behavior attitude,the"neighborhood neighborhood influence on the self"in subjective norms and the influence degree of local government support on elderly people participate in the Internet plus community home care.Service intention had an effect,but the effect of perceived behavior control variables was not significant.Therefore,home-based care services home-based care services should be further strengthened,and the community based home care service atmosphere based on information technology should be built to increase the government’s support for home care services in the Internet plus community.

关 键 词：社区居家养老服务 计划行为理论 “互联网+” 参与意愿 老年人 

分 类 号：D669.6[政治法律—政治学]