数据驱动下的电信业务数字化转型  

Big Data Drives Telecom Business Digital Transformation

作　　者：刘楠[1] 刘颖慧[1] 蔡一欣 廖军[1] Liu Nan;Liu Yinghui;Cai Yixin;Liao Jun(China Unicom Research Institute,Beijing 100176,China)

机构地区：[1]中国联通研究院,北京100176

出　　处：《信息通信技术》2020年第6期68-73,共6页Information and communications Technologies

摘　　要：针对新形势下电信运营商传统业务发展乏力的问题,文章通过对全球运营商案例进行分析,提出以用户为中心、以大数据贯穿电信业务发展所涉及的渠道、建设、营销等流程,实现电信业务在互联网+背景下的数字化提质增效。In response to the weak development of traditional services of telecom operators under the new situation,based on the case analysis of global operators,this paper proposes that under the background of“Internet+”,operator can increase telecommunication business and achieve the goal of improving quality and increasing efficiency by taking the user as the center and making big data run through the telecommunication business development which comprise aspects like the channel,the construction and the marketing.

关 键 词：数字化转型 大数据 运营商 

分 类 号：F626[经济管理—产业经济] F270.7