基于眼动追踪技术的新闻网页设计优化  

News Web Page Design Optimization Based on Eye Tracking Technology

作　　者：王宇杰 王燃 陈楠 叶洁 刘玮琳 WANG Yujie;WANG Ran;CHEN Nan;YE Jie;LIU Weilin

机构地区：[1]青岛理工大学管理工程学院,山东青岛266500

出　　处：《科技创新与应用》2021年第3期45-50,共6页Technology Innovation and Application

基　　金：国家级大学生创新创业训练项目(编号:S202010429046);山东省自然科学基金项目(编号:ZR2018PG001)。

摘　　要：本研究旨在借助眼动追踪技术,以腾讯新闻网首页为研究对象,采用主观问卷评价与客观眼动实验数据分析相结合的方法,对腾讯新闻网首页分别进行以网页平均注视增加、要闻区域注视增加为目的的优化改进,并进行相应假设,探讨新闻网页的布局因素对用户体验的影响。研究结果为通过改变网页布局,得到了在保证用户良好体验的情况下提高获取效率的设计优化方法,为新闻类网页的设计优化提供了参考依据,具有一定的实践价值。With the help of eye tracking technology,the purpose of this study is to take the home page of Tencent news web page as the research object,using the method of subjective questionnaire evaluation and objective experimental data analysisof eye movement,the home page of Tencent News Network is optimized and improved for the purpose of increasing the average gaze of the web page and increasing the gaze of the important news area,and the corresponding assumptions are made to explore the impact of the layout factors of the news page on the user experience.The research results provide a design optimization method to improve the acquisition efficiency while ensuring a good user experience by changing the web page layout,thereby provides a reference basis for the design optimization of news web pages and has a certain practical value.

关 键 词：新闻网页 眼动追踪技术 人因工程 用户体验 界面设计 

分 类 号：TB18[一般工业技术]