生源竞争与高校招生策略研究——以闽江学院为例  

Study on Student Source Competition and College Enrollment Strategy--Taking Minjiang College as an Example

作　　者：黄风 HUANG Feng(Anglo-Chinese College, Fuzhou 350101, China)

机构地区：[1]福州英华职业学院招生办,福建福州350101

出　　处：《郑州铁路职业技术学院学报》2020年第4期99-101,共3页Journal of Zhengzhou Railway Vocational and Technical College

摘　　要：在高校招生工作中,招收高质量新生是高校招生工作的重要目标。以闽江学院为例,从生源竞争角度,研究高校招生背景、高校生源竞争力,以及如何在发展战略定位、招生宣传等方面提高生源竞争力。Enrolling high-quality student is an important goal of college enrollment work.Taking Minjiang University as an example,this paper,from the perspective of enrollment competition,studies the enrollment background and enrollment competitiveness of colleges,as well as how to improve enrollment competitiveness in terms of development strategy positioning and enrollment publicity.

关 键 词：生源竞争 高校管理 招生策略 

分 类 号：G640[文化科学—高等教育学]