社会认知理论视域下大众媒介社会公德教育的功效探析  

The Analysis on the Efficacy of the Social Ethics Education via Mass Media in Social Cognition Theory

作　　者：陈子循 CHEN Zixun(Institute of Developmental Psychology,Beijing Normal University,Beijing 100875,China)

机构地区：[1]北京师范大学发展心理研究院,北京100875

出　　处：《赣南师范大学学报》2021年第1期54-58,共5页Journal of Gannan Normal University

摘　　要：大众媒介是进行社会公德教育非常重要且极具普适性、便捷性和长久性的途径。以社会认知理论作为分析框架,可看出现有大众媒介进行社会公德教育的功效还有很大的提升空间。为切实提升公德教育的功效,大众媒介应发挥好内因、外因对社会公德行为养成的不同作用,强固观察学习的各个环节,并着力增进受众践行社会公德行为的自我效能。Mass media is a very important pathway for social ethics education with great universality,convenience and durability.Taking social cognition theory as the analytical framework,it can be seen that there is still a lot of room for improvement in the efficacy of social morality education carried out by mass media.In order to improve the effectiveness of ethics education reliably,mass media should give full play to the role of internal and external factors in the formation of social ethics,it should also strengthen the every link of the learning of observation and endeavor to enhance the audiences’self-efficacy in practicing social ethics.

关 键 词：社会公德教育 大众媒介 社会认知理论 教育功效 

分 类 号：D649.3[政治法律—中外政治制度]