利益相关者理论视域下高校校友工作的问题及解决策略  

Problems and Solutions of University Alumni Work from the Perspective of Stakeholder Theory

作　　者：赵阳[1] 段文文 ZHAO Yang;DUAN Wenwen(Education School,Soochow University,Suzhou 215000,China;Office of Development Committee of Soochow University,Suzhou 215000,China)

机构地区：[1]苏州大学教育学院,江苏苏州215000 [2]苏州大学发展委员会办公室,江苏苏州215000

出　　处：《江苏理工学院学报》2020年第5期100-104,109,共6页Journal of Jiangsu University of Technology

基　　金：中国高等教育学会高等教育科学研究“十三五”规划重大课题“高校校友工作评价指标体系的研究与构想”(2017XYZG08)。

摘　　要：校友会是学校凝聚校友力量、助推校友和学校发展、服务社会的平台与纽带。当前,高校校友工作普遍存在人员力量薄弱、信息管理不善、服务功能低下、校友与学校缺乏互动等问题。以利益相关者理论来分析,造成诸多问题的原因包括:高校单方面主导、对校友的利益诉求不重视、互动平台短缺、体制机制不健全等。基于此,提升校友工作质量应界定校友工作的核心利益相关者、重要利益相关者和主要利益相关者等不同的群体,继而分析不同利益群体的诉求,并进一步科学设计、实施有效措施满足不同群体的利益,努力达致多方共赢的理想目标,助力高校校友工作的内涵提升。Alumni association is a platform and link for the university to unite the strength of alumni,promote the development of alumni and the university,and serve the society.However,currently,there are many deficiencies in the work of alumni in universities,such as weak team in charge,poor information management,low service function,and lack of interaction between alumni and the university.From the perspective of stakeholder theory,the reasons for many deficiencies include the leading role of universities,the lack of attention paid to the interests of alumni,the shortage of interactive platforms,and the imperfect system and mechanism.Based on this,the promotion of alumni work quality shall be defined at the core of the stakeholders,key stakeholders and major stakeholders such as different groups,then analysis the demands of various interest groups,and further scientific design,the implementation of effective measures to meet the interests of different groups,to achieve win-win ideal target,boost the connotation of university alumni work.

关 键 词：利益相关者 校友工作 问题 策略 

分 类 号：G647[文化科学—高等教育学]