地域文化视角下的高校文创产品设计及推广  

Design Strategy and Promotion of Cultural and Creative Products in Colleges and Universities from the Perspective of Regional Culture

作　　者：季荣[1] JI Rong(School of Art and Design,Yancheng Institute of Technology,Yancheng Jiangsu 224051,China)

机构地区：[1]盐城工学院设计艺术学院,江苏盐城224051

出　　处：《盐城工学院学报（社会科学版）》2020年第4期86-89,共4页Journal of Yancheng Institute of Technology（Social Science Edition）

基　　金：江苏省教育厅高校哲学社会科学研究基金项目(2019JA1753)。

摘　　要：从地域文化发展视角出发,分析国内外高校文创产品的开发现状,通过对文创产品的消费群体定位与分析,提出高校文创产品设计及营销推广策略,进而提出推动高校文创产品的全面发展,从而服务于地方经济建设。From the perspective of regional culture development,this paper analyses the development status of cultural and creative products in colleges and universities at home and abroad,through the positioning and analysis of consumer groups of cultural and creative products,the design and marketing strategies of cultural and creative products in colleges and universities are put forward.Then analyzes how to promote the all-round development of cultural and creative products in colleges and universities,so as to serve the local economic construction.

关 键 词：地域文化 高校文创 设计 创新 

分 类 号：J502[艺术—艺术设计]