广义虚拟经济视角下非物质文化遗产湖南花鼓戏的传承发展研究  

Research on the Inheritance and Development of Hunan Huagu Opera from the Perspective of Generalized Virtual Economy

作　　者：陈倩 张华[2] CHEN Qian;ZHANG Hua(Hunan nonferrous metal vocational and technical college,department of architectural engineering,Zhuzhou 412006,China;College of Economic and Management,Hunan Institute of Science and Technology,Yueyang 414006,China)

机构地区：[1]湖南有色金属职业技术学院建筑工程系,湖南株洲412006 [2]湖南理工学院经济与管理学院,湖南岳阳414006

出　　处：《广义虚拟经济研究》2020年第4期40-43,共4页Research on the Generalized Virtual Economy

基　　金：岳阳市科技局《全域旅游视角下岳阳“旅游+”产业融合发展研究》项目(2019y14)。

摘　　要：湖南花鼓戏本身融聚了地域文化、民俗文化、音乐文化、舞台文化等多元一体化的虚拟价值,能在满足人们心理需求和精神需求的同时容介其他要素信息,达到互利双赢的业态。在不断发展变迁的过程中,它早已渗透品牌、服务、体验和文化消费等元素,衍生出非物质形式的虚拟经济。本文基于此,从广义虚拟经济视角探讨与湖南花鼓戏的相关性,提出非物质文化遗产的保护不能完全脱离社会经济的轨道,应将两者结合寻求打造组合拳的创新发展模式。Hunan Flower Drum Opera itself integrates the virtual value of regional culture,folk culture,music culture,stage culture and other multi-integration,which can meet people’s psychological and spiritual needs and at the same time cover other elements of information,to achieve a mutually beneficial and win-win business.In the process of constant development and change,it has already penetrated into the elements of brand,service,experience and cultural consumption,and derived the immaterial form of virtual economy.Based on this,this paper discusses its relationship with Hunan Huagu Opera from the perspective of generalized virtual economy,and puts forward that the protection of intangible cultural heritage cannot completely deviate from the track of social economy,and should combine the two to seek to create a combination of innovative development mode.

关 键 词：广义虚拟经济 非物质文虎遗产 湖南花鼓戏 传承发展 

分 类 号：F063.1[经济管理—政治经济学]