特色农产品电商发展及其影响因素研究——基于江苏省农户电商的调研数据分析  

Research on the Development of Special Agricultural Products E-commerce and Its Influencing Factors——Based on the survey data analysis of rural e-commerce in Jiangsu Province

作　　者：赵建伟[1] 彭成圆[1] 冯臻[1] 陈律[1] 

机构地区：[1]无锡职业技术学院管理学院

出　　处：《价格理论与实践》2020年第8期164-167,共4页Price:Theory & Practice

基　　金：2020年无锡市哲学社会科学重点课题“无锡市乡村产业兴旺推进机制和实现路径研究”(课题编号:WXSK20-C-31);2020年无锡市科协软科学研究重点课题“无锡市城乡协同发展促进产业兴旺的机制和路径研究”(课题编号:KX-20-C027);2019年无锡职业技术学院“青蓝工程”优秀青年骨干教师培养项目资助;2019年无锡职业技术学院社科类招标课题“乡村振兴战略背景下生产要素城乡间自由流动与合理配置的实现模式研究”(课题编号:SKZ201901);2020年无锡职业技术学院社科类科研课题“乡村振兴战略背景下农产品直播电商发展思路与对策研究”(课题编号:SK202003)。

摘　　要：利用现代信息技术服务“三农”,是促进农业增产、农民增收和农村全面进步的有效手段。本文围绕特色农产品电子商务交易要素并加入用户感知因素,建立特色农产品电商发展影响因素模型,并以江苏省437户农产品电商从业者的调研数据为例,通过逐步多元线性回归,分析特色农产品电商发展影响因素,得出研究结论:农村宽带普及率、从业者信誉评价、电商平台的专业化程度及安全性、特色农产品的经济价值、仓储物流等因素对特色农产品电商发展有显著影响。在此基础上,提出促进特色农产品电子商务发展的政策建议。The use of modern information technology to serve the"three rural"is an effective means to promote agricultural production,farmers'income and overall rural progress.This article focuses on the characteristics of e-commerce transaction elements of agricultural products and adds user perception factors,establishes a model of influencing factors for the development of e-commerce of special agricultural products,and uses the survey data of 437 agricultural e-commerce practitioners in Jiangsu Province as an example to analyze characteristic agricultural products through gradual multiple linear regression Factors affecting the development of e-commerce,and research conclusions are drawn:rural broadband penetration rate,reputation evaluation of practitioners,the degree of specialization and safety of e-commerce platforms,economic value of specialty agricultural products,warehousing and logistics,etc.,have significant effects on the development of specialty agricultural products e-commerce influences.On this basis,policy recommendations to promote the development of e-commerce of characteristic agricultural products are put forward.

关 键 词：特色农产品 农产品电子商务 乡村振兴 

分 类 号：F724.6[经济管理—产业经济] F327