“中国文化”视阈下黑龙江省冰雪旅游项目开发与传播研究  

The Development and Dissemination of Ice and Snow Tourism Projects in Heilongjiang Province from the Perspective of Chinese Culture

作　　者：杨春梅[1] 汤良[1] 仇红露[1] YANG Chunmei;TANG Liang;QIU Honglu(不详)

机构地区：[1]齐齐哈尔大学,黑龙江齐齐哈尔161006

出　　处：《商业经济》2021年第1期7-9,共3页Business & Economy

基　　金：黑龙江省哲学社会科学研究规划年度项目:大数据背景下黑龙江省“互联网+冰雪旅游”产业融合发展对策研究(19JYB025)。

摘　　要：以黑龙江省为研究领域,立足于“中国文化”视角,研究冰雪旅游项目开发与传播。分析黑龙江省冰雪旅游资源和冰雪项目现状,结合黑龙江省冰雪旅游资源的现状及发展特色,提出“中国文化+冰雪旅游”融合的项目开发区域、主题及对策,开发多种功能的冰雪旅游项目,创新冰雪旅游产品。此外,从传播定位、传播区域、传播媒介三个方面研究如何构建黑龙江省冰雪旅游传播路径。以期对黑龙江省冰雪旅游项目开发和传播提供借鉴。Taking Heilongjiang Province as the research field,based on the perspective of"Chinese culture",this paper studies the development and dissemination of ice and snow tourism projects.It analyzes the current situation of ice and snow tourism resources and projects in the province.Combined with the current situation and development characteristics of ice and snow tourism resources in the province,the project development area,theme and countermeasures of"Chinese culture+ice and snow tourism"are put forward for developing multi-functional ice and snow tourism projects and creating new ice and snow tourism products.In addition,this paper studies how to build the transmission path of ice and snow tourism in the province from three aspects of dissemination orientation,dissemination region and media.It is for providing reference for the development of ice and snow tourism in Heilongjiang Province.

关 键 词：中国文化 冰雪旅游 传播媒介 传播定位 

分 类 号：F592[经济管理—旅游管理]