设计差异化对品牌核心价值的体现——以苹果与戴森产品为例  

DESIGN DIFFERENTIATION REFLECTS THE BRAND'S CORE VALUE—TAKE APPLE AND DYSON PRODUCTS AS EXAMPLES

作　　者：马赈辕[1] 许甲子[2] MA ZHENYUAN;XU JIAZI(不详)

机构地区：[1]大连医科大学中山学院 [2]大连医科大学艺术学院

出　　处：《设计》2021年第1期99-101,共3页Design

基　　金：辽宁省教育厅2019年度科学研究经费项目“媒体融合语境下艺术设计类专业‘双创’教育培养探索”(项目编号:13212KY1904)阶段研究成果。

摘　　要：文章以苹果、戴森产品造型为例,从技术美学嬗变所形成的设计差异化为角度出发,探讨设计差异化对于品牌价值的推动与促进,来阐述设计差异化对现代品牌价值的影响。分析了设计差异化产生的诱因在于技术美学的嬗变,以苹果与戴森差异化的产品造型为例,阐述了设计上的差异化直接推动品牌的发展以及对其核心价值的推动,从而为国内品牌的发展给出一定的启示。设计差异化推动品牌的发展与品牌价值的提高。可为民族品牌建设与发展提供参考。Taking the Apple and Dyson product styling as an example,the article explores the differentiation and differentiation of design differentiation from the perspective of design differentiation,and discusses the impact of design differentiation on modern brand value.Analyzed the inducement of design differentiation lies in the evolution of technical aesthetics.Taking the differentiated product styling of Apple and Dyson as an example,it explained that the differentiation in design directly promotes the development of the brand and the promotion of its core value,thus contributing to the domestic market.The development of the brand gives some enlightenment.Design differentiation drives brand development and brand value.Provide reference for the development of domestic brands.

关 键 词：设计 差异化 技 术美学 品牌 核心价值 

分 类 号：J524.1[艺术—艺术设计]