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作 者:段亚南 Duan Ya-nan(Zhengzhou Wei Space Electronic Commerce Co.,Ltd.,Zhengzhou,Henan,450000)
机构地区:[1]郑州维空间电子商务有限公司,河南郑州450000
出 处:《湖南包装》2020年第6期25-28,共4页
摘 要:当代语境海报是围绕叙事性表达艺术性和思想性的视觉媒体形式,对海报版式设计分析,探索总结海报构图技法的规律并实践性应用。通过《道德经》对天地五行的理解,结合素描中三大面五大调的领悟,将写作六要素引入海报版式设计技法中。围绕海报设计五要素展开对点位、认识线、视觉线的应用技巧研究与归纳,形成五线构图技法。从阴阳五行,物表其外,境生象外的道禅哲学,对海报版式的创作方法:交叉定位、沉降上位、包围限位、依角卡位、满版换位等构图技法加以论述。从五线构图的角度解读艺术的景与情,由此形成当代语境海报版式设计方法论,达到提高设计水平的目的。Contemporary contextual posters are a visual media form that revolves around narrative expression of artistry and thought.It analyzes the poster layout design,explores and summarizes the rules of poster composition techniques and applies them in practice.Through the understanding of the Five Elements of Heaven and Earth in the"Tao De Jing",combined with the comprehension of the three aspects and five major tunes in the sketch,the six elements of writing are introduced into the poster layout design technique.Based on the five elements of poster design,research and generalize the application skills of points,lines of recognition,and visual lines,forming five-line composition techniques.From the yin and yang,the five elements,the outside of the object,and the outside of the image,the creative methods of poster layout are discussed:cross-positioning,settlement of the upper position,enveloping and limiting,position by angle,full page transposition and other composition techniques.Interpreting the artistic scene and emotion from the perspective of five-line composition,thus forming a contemporary context poster layout design methodology,achieving the purpose of improving the design level.
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