地域文化的互联网传承与推广方式探索——以“岳冬阳花”城市文创平台为例  

Exploring the Ways of Internet Heritage and Promotion of Regional Culture——Taking"YueDongYangHua"Urban Cultural Platform as an Example

作　　者：王巍[1] 周佳颖 吴雨珩 Wang Wei;Zhou Jia-ying;Wu Yu-heng(School Of Engineering And Design,Hunan Normal University,Changsha,Hunan,410006)

机构地区：[1]湖南师范大学工程与设计学院,湖南长沙410006

出　　处：《湖南包装》2020年第6期72-75,共4页

基　　金：湖南省社科基金项目(编号:17YBQ073)。

摘　　要：以岳阳市为例,结合岳阳地域特色,城市品牌意识,搭建“岳冬阳花”地域文化品牌。通过资料搜集、问卷调查、实地考察等方法,从网站平台现存问题出发,结合品牌注重“创新”的理念,搭建“岳冬阳花”特色互联网平台,并基于景区现状,提出景区与平台交互型的推广方式。地域文化品牌及互联网平台的搭建,可以有效解决网站平台现存问题;注重“创新”的品牌理念,有利于实现地域文化的再生价值;立足于地域特色的推广方式,可以使地域文化得到更好地传承。In the development of the information society,people get a lot of information from the electronic media,and the way of cultural communication is also changing.At present,many regional cultural Internet platforms have problems such as cluttered information,old interface and lack of management.The website has become a display and has hindered the inheritance of regional culture.Facing such situation,this article takes Yueyang City as an example,combining Yueyang's regional characteristics and urban brand awareness to build a regional cultural brand of"YueDongYangHua".Through data collection,questionnaire survey,field visits and other methods,starting from the existing problems of the website platform,combined with the brand's focus on"innovation"concept,build a"YueDongYangHua"featured Internet platform.Finally,based on the current situation of the scenic spot,the promotion method of interaction between scenic spots and platforms is proposed.The establishment of regional cultural brands and Internet platforms can effectively solve the existing problems of the website platform;focusing on the brand concept of"innovation"is conducive to realizing the regenerative value of regional culture;based on the promotion of regional characteristics,the regional culture can be better inherited.

关 键 词：地域文化 互联网 传承 推广方式 

分 类 号：G127[文化科学] TP393.09[自动化与计算机技术—计算机应用技术]