大数据时代高校思想政治教育话语权路径探赜  

On the Path of Discourse Power of Ideological and Political Education at Colleges and Universities in the Era of Big Data

作　　者：吴义周[1] 吴慧明 Wu Yizhou;Wu Huiming(Anhui University ofFinance&Economics,Bengbu,233040 China)

机构地区：[1]安徽财经大学,安徽蚌埠233040

出　　处：《滁州职业技术学院学报》2020年第4期24-28,共5页Journal of Chuzhou Polytechnic

基　　金：安徽高校人文社会科学重点项目:构建党的政治建设成效评价体系研究(SK2019A0485);滁州职业技术学院校级教学质量与教学改革工程项目:高校思想政治理论课实践教学环节创新研究(2020szjy01)。

摘　　要：大数据时代,高校思想政治教育话语权面临着严峻挑战和考验。高校师生在运用大数据技术表达话语时,面临教育者话语主体主导权式微、受众话语权失衡、学生话语权表达不当等问题。同时,师生的心理活动、话语形态和行为方式出现一些新情况、新规律。高校应通过提升教育者和受教育者话语权,积极构建新的话语平台,建立舆论焦点应对机制,切实保障高校思想政治教育话语权的有效提升。In the era of big data,the discourse power of ideological and political education at colleges and universities is facing severe challenges and tests.When university teachers and students use the big data technology to express their discourse,they are faced with such problems as the decline of dominant power of educators,the imbalance of the audiences’discourse power,and the improper expression of students'discourse right.At the same time,there occur some new situations and rules in the psychological activities,discourse forms and behavior patterns of teachers and students.Colleges and universities should improve the discourse power of educators and educatees,actively build a new discourse platform,and establish a response mechanism of public opinion focus,so as to effectively enhance the discourse power of ideological and political education in colleges and universities.

关 键 词：大数据 思想政治教育 话语权 路径 

分 类 号：G641[文化科学—高等教育学]