电子商务环境下非转基因食用油行业发展现状及策略研究  

Researchon the Development Status and Strategy of Non-GMO Edible Oil Industry

作　　者：宁宇昕 姜丽媛 Ning Yuxin;Jiang Liyuan(JiLin International Studies University,College of International Economics and Trade,Changchun,Jilin 130117,China)

机构地区：[1]吉林外国语大学国际经济贸易学院,吉林长春130117

出　　处：《现代营销（下）》2020年第12期111-113,共3页Marketing Management Review

基　　金：2019年吉林外国语大学学生科研项目:关于非转基因食用油消费者及优化企业营销策略的研究;2020年大学生创新创业训练计划项目:关于非转基因食用油消费者及优化企业营销策略的研究。

摘　　要：食用油是人们必不可少的日常用品,非转基因食用油与转基因食用油存在较大的属性和价格上的差异,非转基因概念成为近年来消费者对食用油关注的一大新热点,伴随着时代的变化,非转基因食用油行业的发展迎来了不可避免的挑战,本文针对目前食用油与非转基因食用油行业的发展现状,找出非转基因食用油行业的相应问题,通过深入研究,为非转基因食用油企业提出相应的改进策略,以供参考。Edible oil is an essential daily necessities for people. There are big differences in attributes and prices between non-GMO edible oil and GMO edible oil. The concept of non-GMO edible oil has become a new hot spot for consumers in recent years. With the changes of the times, the development of the non-GMO edible oil industry has ushered in inevitable challenges. This article aims at the current development status of the edible oil and non-GMO edible oil industry, and finds out the corresponding problems in the non-GMO edible oil industry. Non-GMO edible oil companies propose corresponding improvement strategies for reference.

关 键 词：非转基因食用油 供应链整合度 发展策略 

分 类 号：F426.82[经济管理—产业经济] F724.6