试论长白山中药材图形化的应用与研究  

Application and Research of Graphicalization of Traditional Chinese Medicines in Changbai Mountain

作　　者：徐亚男 战怡红[1] XU Ya-nan;ZHAN Yi-hong(Jilin Engineering Normal University, Changchun Jilin 130052, China)

机构地区：[1]吉林工程技术师范学院,吉林长春130052

出　　处：《吉林工程技术师范学院学报》2020年第12期85-87,共3页Journal of Jilin Engineering Normal University

摘　　要：中药材行业随着经济发展开始注重品牌文化、品牌差异,同时也更加注重图形在中药材上的应用。在中药材推广中,图形化的应用与研究可以传递信息、传播文化以及进行情感交流,引起人们的共鸣,使中药材产品实现其价值转化。With the economic development,the traditional Chinese medicine industry has begun to pay attention to brand culture and brand differences,and at the same time,it also pays more attention to the application of graphics in traditional Chinese medicines.In the promotion of traditional Chinese medicine,graphical applications and research can convey information,spread culture and carry out emotional exchanges,arouse people's resonance,and enable traditional Chinese medical products to realize their value transformation.

关 键 词：长白山 视觉图像 地域特色 中药材 文创产品 

分 类 号：R282[医药卫生—中药学]