移动网络NPS提升方法探讨及建议  

Discussion on the Promotion Method of Mobile Network NPS

作　　者：张斌[1] 赵兴[1] Zhang Bin;Zhao Xing(China Information Technology Designing&Consulting Institute Co.,Ltd.Zhengzhou Branch,Zhengzhou 450007,China)

机构地区：[1]中讯邮电咨询设计院有限公司郑州分公司,河南郑州450007

出　　处：《邮电设计技术》2020年第12期50-55,共6页Designing Techniques of Posts and Telecommunications

摘　　要：网络NPS指标是用户对网络感知的直观反映,是运营商口碑的直观体现,关系到运营商的品牌形象及业务发展。从网络KPI指标和贬损用户画像入手展开分析,找出NPS与网络KPI和用户特征的对应关系,进而建立NPS评价体系,预判潜在NPS贬损小区,并给出NPS提升建议。The network NPS index is a direct reflection of users'perception of the network,and related to operators'brand image and business development.Starting from the analysis of network KPI index and derogatory user profile,it finds out the corresponding relationship between NPS and network KPI and user characteristics,and then establishes the NPS evaluation system,predicts the potential derogatory NPS Cell,and gives NPS promotion suggestions.

关 键 词：NPS KPI指标 贬损用户 评价体系 

分 类 号：TN929.5[电子电信—通信与信息系统]