档案文创产品IP化探解——基于故宫《石渠宝笈》项目的思考  

作　　者：吴文聪 

机构地区：[1]北京电影学院现代创意媒体学院

出　　处：《档案管理》2021年第1期84-86,共3页Archives Management

摘　　要：镇馆之宝焕发新生问题、赋予馆藏IP生命力问题、将馆藏IP内容商业化问题等是档案馆、博物馆、图书馆等在馆藏文创过程中面临的共性难题。再现:选择适合馆藏的表现形式,实现镇馆之宝IP化,是赋予镇馆之宝新生的首要条件。再造:根据原有IP创作出符合当代人审美需求的好内容,是馆藏IP根植于人心的基本条件。再生:根据IP内容做出能出圈的爆款衍生品,是赋予馆藏IP持久生命力的必要条件。沿再现、再造、再生之径,梯次满足上述条件,是从馆藏到爆款文创产品的可循之路。How to revitalize the treasure of the museum collections?How to give life to the collection IP?How to commercialize the collection of IP content?It is a common problem faced by Archives,museums,libraries and other archive graphic storage institutions in the process of cultural creation.Reappearance:Choosing a form of expression suitable for the collection and realizing the IP of the treasure of the museum collections is the first condition for giving the treasure of the museum collections a new life.Reengineering:Creating good content that meets the aesthetic needs for nowadays based on the original IP is the basic condition for the collection of IP to be rooted in people's hearts.Regeneration:making explosive derivatives that can be jumped out of the circle is a must condition for giving the library's IP lasting vitality,According to the IP content.Following of reappearance,reproduction,and regeneration,and meeting up the conditions above,will eventually a conclusion the way.

关 键 词：图文档案 档案馆 博物馆 馆藏 IP 文创 文创产品 

分 类 号：G269.2[历史地理—考古学及博物馆学]