价值共创理论下的乌镇景区信息化服务体系构建  

THE CONSTRUCTION OF INFORMATION SERVICE SYSTEM OF WUZHEN SCENIC AREA BASED ON VALUE CO-CREATION THEORY

作　　者：许明 XU Ming(Changzhou Technical Institute of Tourism&Commerce,Changzhou 213001,Jiangsu,China;College of Geography and Tourism,Anhui Normal University,Wuhu,241003,Anhui,China)

机构地区：[1]常州旅游商贸高等职业技术学校,江苏常州213001 [2]安徽师范大学地理与旅游学院,安徽芜湖241003

出　　处：《云南地理环境研究》2020年第5期69-76,共8页Yunnan Geographic Environment Research

摘　　要：智慧旅游的出现和信息技术的快速发展使得信息化服务体系成为政府、企业以及旅游市场关注的焦点,但目前大部分景区都还停留在传统的单项旅游管理方式,服务质量难以达到游客和信息化时代的要求。选取乌镇景区作为研究案例地,通过文献综述提取学术界关于信息化服务体系的相关因子,通过实地调研确定市场方的乌镇景区信息化服务体系内涵,通过访谈法确定管理视角的乌镇景区信息化服务体系内涵,结合3个视角构建价值共创理论下的乌镇景区信息化服务体系。With the emergence of smart tourism and the rapid development of information technology,information service system has become the focus of government,enterprises and tourism market.However,most scenic spots are still in the traditional single tourism management mode,and the service quality is difficult to meet the requirements of tourists and information age.This paper selects Wuzhen scenic spot as the research case,extracts the relevant factors of the information service system of the academic circles through literature review,determines the connotation of the market side s information service system of Wuzhen scenic area through field research,determines the connotation of Wuzhen scenic area information service system from the management perspective through interview,and constructs Wuzhen scenic area informatization service under the value co creation theory from three perspectives Business system.

关 键 词：乌镇景区 价值共创理论 信息化服务体系 

分 类 号：G209[文化科学—传播学] F592[经济管理—旅游管理]