国内女装品牌流行色分析与实践  

Analysis and practice of Domestic women’s brands fashion color

作　　者：肖楠[1] 

机构地区：[1]吉林艺术学院设计学院,130021

出　　处：《流行色》2020年第10期35-40,共6页Fashion Color

摘　　要：色彩是没有成本的产品附加值。有效地分析利用色彩特性,尤其是对流行色的研究与利用作为营销手段,已经是国内服装品牌现今发展的一个重要阶段。本文是笔者在多年从事国内女装品牌色彩企划的经验基础上,提炼国内女装品牌色彩企划中对国际流行色卡、国际女装品牌色彩运用的方法并辅以具体分析,旨在对流行色的提炼与分析过程中,充分挖掘国际成熟女装品牌对流行色运作的方法,总结在国内女装品牌的色彩运用实践经验,为国内女装品牌色彩企划提供一个流行色从抽象的色块到具象的服装产品的流程图,期许有利于提升国内女装品牌对流行色的综合运用。Color is a product added value without cost.Effective analysis and utilization of color characteristics,especially the research and use of popular colors as marketing means,has become an important stage in the development of domestic clothing brands.Based on years of experience in domestic women’s clothing brand color planning,the author refines the methods of using international popular color cards and international women’s clothing brand colors in domestic women’s clothing brand color planning,supplemented by specific analysis.The purpose of this paper is to fully excavate the operation methods of international mature women’s clothing brands on popular colors in the process of refining and analyzing popular colors,and summarize the domestic women’s clothing brands The practical experience of color application provides a flow chart of popular colors from abstract color blocks to concrete clothing products for domestic women’s clothing brand color planning,hoping to improve the comprehensive use of popular colors by domestic women’s clothing brands.

关 键 词：国际流行色 国际女装流行色 国内女装品牌 流行色实践 

分 类 号：F42[经济管理—产业经济]