充分发挥产品设计在塑造企业形象战略中的作用  

Giving Full Play to the Role of Product Design in Shaping Corporate Image Strategy

作　　者：李烁 Li Shuo(College of Liberal Arts,Shanghai Lixin University of Accounting and Finance,Shanghai 201620)

机构地区：[1]上海立信会计金融学院人文艺术学院,上海201620

出　　处：《现代工业经济和信息化》2020年第11期21-22,40,共3页Modern Industrial Economy and Informationization

摘　　要：塑造企业形象是提升企业竞争力的核心战略,基于企业形象识别系统(CIS)的内在逻辑,分析了产品设计在塑造企业形象中的作用地位与基本路径选择,针对我国企业存在的突出问题,提出了发挥产品设计在塑造企业形象战略中作用的几点思考。Building corporate image is the core strategy to enhance the competitiveness of enterprises. Based on the internal logic of CIS, this paper analyzes the role and basic path selection of product design in shaping corporate image.Aiming at the prominent problems existing in Chinese enterprises, this paper puts forward some thoughts on how to play the role of product design in shaping corporate image strategy.

关 键 词：企业形象战略 企业形象识别系统 产品设计 品牌形象 

分 类 号：TB47[一般工业技术—工业设计]