以ANGEL CHEN为案例的中国独立服装设计师品牌发展研究  

Research on Development of Chinese Independent Fashion Designer Brands Based on the Case of ANGEL CHEN

作　　者：朱明月 张莉[1] 唐淼 龚璇 Zhu Mingyue;Zhang Li;Tang Miao;Gong Xuan(School of Fashion,Wuhan Textile University,Wuhan Hubei 430073)

机构地区：[1]武汉纺织大学,湖北武汉430073

出　　处：《山东纺织经济》2020年第11期34-37,共4页Shandong Textile Economy

摘　　要：文章以中国独立设计师品牌ANGEL CHEN为案例,针对其品牌设计风格及发展历程进行具体分析,并深入探讨品牌营销手段,主要包括跨界合作和新媒体营销两种方式,以期待对设计师品牌发展有一定帮助及经验借鉴,同时引起大众对中国独立设计师品牌的思考和关注。The paper takes ANGEL CHEN as an example to make a specific analysis on its brand design style and development history.Meanwhile,the brand marketing methods of Angel Chen are deeply discussed,mainly including crossover cooperation and new media marketing.It is expected to provide some help and reference for the development of designer brands,and to arouse the public's thinking and attention to Chinese independent designer brands.

关 键 词：中国独立设计师品牌 ANGEL CHEN品牌 品牌营销策略 

分 类 号：F426[经济管理—产业经济]