大数据时代个性化定价的法律困境与治理建议  

LEGAL DILEMMA AND GOVERNANCE SUGGESTIONS FOR PERSONALIZED PRICING IN THE BIG DATA ERA

作　　者：朱梁璧合 姚保松[1] ZHU-LIANG Bihe;YAO Baosong(School of Law,Zhengzhou University,Zhengzhou 450001,China)

机构地区：[1]郑州大学法学院,河南郑州450001

出　　处：《河南工业大学学报（社会科学版）》2020年第6期56-62,共7页Journal of Henan University of Technology:Social Science Edition

摘　　要：互联网信息技术的发展加速了大数据时代的到来与大数据分析技术的成熟,但与此同时,一些隐藏问题亦随之暴露。一些互联网平台为攫取更大利益,对公民个人信息数据进行收集并加以分析,针对不同群体提供了差异化的个性化定价,这种做法实质上是对公民权益的严重侵害。从个性化定价的性质出发,分析了个性化定价问题对市场造成的不同影响,以及目前我国在处理个性化定价问题时所存在的法律困境。还针对存在的问题提出了一些完善建议。The development of information technology has accelerated the process of the big data era and the maturity of related technology,but certain hidden problems have been exposed in the meantime.In pursuit of greater benefits,some Internet platforms collect and analyze personal information to provide differentiated and personalised pricing for different groups.This is essentially a serious infringement of civil rights and interests.Based on the nature of personalised pricing,the impacts of personalised pricing on the market are examined,and the current legal dilemma are also discussed regarding personalised pricing issue in China.Then suggestions are proposed for the existing dilemma.

关 键 词：大数据 个性化定价 价格歧视 

分 类 号：D922.294[政治法律—经济法学]