重构、再造、提升:《大河报》融合发展研究  

RECONSTRUCTION AND PROMOTION:RESEARCH ON THE INTEGRATION AND DEVELOPMENT OF DAHE DAILY

作　　者：贾金利 JIA Jinli(School of Communication,Zhengzhou Normal University,Zhengzhou 450044,China)

机构地区：[1]郑州师范学院传播学院,河南郑州450044

出　　处：《河南工业大学学报（社会科学版）》2020年第6期106-112,共7页Journal of Henan University of Technology:Social Science Edition

摘　　要：在媒体融合发展“大变局”之下,新一代《大河报》领军者不断调整办报理念,实施全媒体融合发展战略,以影响力提升为中心,重构媒介业态,再造生产流程,激活了《大河报》全媒体新闻生产力,再次彰显了《大河报》媒体品牌经久不息的生命力,逐步探索出一条“浴火重生”的融合发展之路。In the context of media integration development,the new generation of leaders in Dahe Daily constantly adjust the concept of running a newspaper,carry out the strategy of all-media integration and development,focus on the influence promotion,reconstruct the media form,and recreate the production process.As a result,the productivity of all-media news is activated in Dahe Daily,which demonstrates once more the enduring vitality of Dahe Daily brand,and gradually explores a development path of rebirth and integration.

关 键 词：大河报 融合战略 全媒体 

分 类 号：G206[文化科学—传播学]