电子书格式竞争策略与标准形成  

E-book Formats Competition Strategies and Standard Formation

作　　者：黄文萱 王小芳[1] Huang Wenxuan;Wang Xiaofang(University of Shanghai for Science and Technology,Shanghai,200093)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《出版科学》2021年第1期73-78,共6页Publishing Journal

摘　　要：电子书格式问题一直伴随电子书的发展,并成为制约产业发展的阻碍因素。本文梳理电子书格式的历史演进过程,分析封闭性和开放性电子书格式采用的主要竞争策略;发现目前电子书格式竞争还处于初期,并以技术竞争为主;指出未来电子书格式标准的形成,提出封闭格式将集中在少数几个企业手中,标准形成以开放格式标准为主等结论。The format issue of E-books have accompanied the development of e-books for a long time,which is a"roadblock"restricting the development of the industry as well.This paper reviews the historical evolution of e-book formats,analyzes the main competitive strategies of proprietary and open e-book formats,and concludes that the current e-book format competition is still in its infancy,mainly technical competition.Finally,it puts forward the conclusion that the closed format will be concentrated in the hands of a few enterprises,and the future standard will mainly come into being around the open format standards.

关 键 词：电子书格式 竞争策略 标准形成 数字出版 电子出版 

分 类 号：G237[文化科学]