“互联网+”背景下互动式汽车营销模式的优势分析  

Analysis of the Advantages of Interactive Automobile Marketing Model under the Background of"Internet+"

作　　者：胡慧敏[1] Hu Huimin(不详)

机构地区：[1]邢台职业技术学院,河北省邢台市054000

出　　处：《时代汽车》2021年第2期172-173,共2页Auto Time

摘　　要：随着互联网技术的快速发展,"互联网+"已经广泛应用于各个领域中。对于汽车销售企业而言,在我国汽车消费需求不断提升的背景下,传统的汽车营销模式已经无法满足消费者的需求。基于此,汽车销售企业应该对汽车营销模式进行调整,充分利用"互联网+"的优势,既能够提升客户的满意度,又能够拓展汽车营销的渠道,进而提升企业的经济效益。文章首先阐述了传统汽车营销模式存在的问题,然后对"互联网+"背景下互动式汽车营销模式的优势进行分析,为加速汽车销售企业的进一步发展奠定良好的基础。With the rapid development of Internet technology,"Internet+"has been widely used in various fi elds.For auto sales companies,under the background of increasing demand for auto consumption in my country,traditional auto marketing models can no longer meet the needs of consumers.Based on this,automobile sales companies should adjust their automobile marketing models and make full use of the advantages of"Internet+",which can not only improve customer satisfaction,but also expand automobile marketing channels,thereby enhancing the economic benefi ts of the enterprise.The article fi rst expounds the problems of the traditional automobile marketing model,and then analyzes the advantages of the interactive automobile marketing model under the background of"Internet+",laying a good foundation for accelerating the further development of automobile sales enterprises.

关 键 词：互联网+ 汽车营销 模式 服务 优势 

分 类 号：F42[经济管理—产业经济]