不同CSR分担模式下的闭环供应链销售努力与定价决策  

Sales effort and pricing decision for closed-loop supply chain under different CSR sharing modes

作　　者：姚锋敏 王悦 刘珊 滕春贤 YAO Fengmin;WANG Yue;LIU Shan;TENG Chunxian(School of Economics and Management,Harbin University of Science and Technology,Harbin 150080,China)

机构地区：[1]哈尔滨理工大学经济与管理学院,黑龙江哈尔滨150080

出　　处：《管理工程学报》2021年第1期210-219,共10页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金项目(71301036、71701056);黑龙江省自然科学基金项目(G2018007)。

摘　　要：本文研究考虑企业社会责任(CSR)闭环供应链的定价及销售努力问题,在制造商、零售商以及二者联合承担CSR三种模式下,分析了CSR行为对闭环供应链销售努力及定价策略的影响。研究表明,无论在何种CSR分担模式下,成员企业的CSR行为不仅有利于降低产品价格,提高零售商的销售努力水平、产品销量及废旧产品回收效果,还有效的增加了制造商的社会福利、第三方及系统的总利润。当制造商或零售商单独承担CSR时,第三方及闭环供应链整体的利润均相等且大于二者联合承担CSR时。当制造商和零售商联合承担CSR时,二者的社会福利均大于其单独承担CSR时,且主导零售商的社会福利较之制造商更大。With the large consumption of resources and the enhancement of people’s environmental protection awareness,in addition to carrying out new product production and sales activities through forward supply chain,enterprises also use reverse supply chain to recycle and remanufacture the waste products,which means to implement closed-loop supply chain(Abbreviated to CLSC)management.In order to expand the market demand and improve the recycling rate of waste products,enterprises can stimulate consumers through certain market efforts.Meanwhile,consumers pay more attention to whether the enterprises have undertaken certain social responsibility in the production and operation activities.According to the research from KPMG in 2015,nearly 75%of the top 100 enterprises in the world issued social responsibility reports,and 78%of the top 100 enterprises in China also released corporate social responsibility reports.Corporate social responsibility(Abbreviated to CSR)requires enterprises not to pursue economic interests as the sole goal,but also emphasizes the contribution to their stakeholders,consumers,environment and society in the production process.Therefore,it has great theoretical and practical significance to study the sales effort and pricing decisions for CLSC considering CSR.The CLSC systems researched in this paper consists of a manufacturer,a third-party recycler(Referred to as the third-party)and a retailer.Assuming that the three parties engage in Stackelberg Game under complete information,the retailer is the channel leader and responsible for the sales effort.In the forward supply chain,the manufacturer is responsible for the production of new products and the remanufacturing of waste products.It is assumed that there is no difference between the new product and the remanufactured product.The retailer is responsible for the sales of new product,and assume that both the manufacturer and retailer have CSR awareness(In reality,the third-party may also has CSR awareness,we focuses on the analysis of the manufactur

关 键 词：闭环供应链 企业社会责任 主导零售商 销售努力 定价决策 

分 类 号：F224[经济管理—国民经济] C931.1[经济管理—管理学]