互联网3.0时代的平台经济模式与发展策略  

A Research on Platform Economic Model and Development Strategy Based on Internet 3.0 Era

作　　者：李佳[1] 刘蕾[2] Li Jia;Liu Lei(不详)

机构地区：[1]辽宁大学经济学院,辽宁沈阳110036 [2]沈阳师范大学旅游管理学院,辽宁沈阳110034

出　　处：《企业经济》2021年第1期64-70,共7页Enterprise Economy

基　　金：2018年度国家社科基金项目“优质旅游有效供给能力的形成机理、评价体系与提升路径研究”(项目编号:18BJY196)。

摘　　要：以平台企业为主体,以云计算、区块链等智能技术为支撑的平台生态系统可以高效且规模化地匹配零散需求与供给,成为互联网经济时代下所有经济活动和经济关系的总和,即平台经济。平台经济有利于创造多元商业模式,提升经济运转效率。但平台经济收益是非线性的,具有网络效应且极易形成市场垄断,对监管造成极大困难;平台经济模式的非对称议价行为使平台客户权益难以保护。由此,分别从企业平台化转型和政府监管两个维度提出了具体发展策略:选择合适的平台经济模式,变革传统组织架构,培养平台经济模式下的新技能;鼓励平台经济发展,以协同理念对平台经济进行全方位监管。With platform enterprises as the main body,platform ecosystem,supported by cloud computing,block chain and other intelligent technologies,can match scattered demand and supply efficiently and on a large scale,and become the sum of all economic activities and economic relations in the era of Internet economy,that is platform economy.Platform economy is conducive to creating diversified business models and improving economic efficiency.However,the benefits of platform economy are nonlinear,which has the network effect and is easy to form the market monopoly,causing the great difficulty to the supervision.In addition,the asymmetric bargaining behavior of platform economy model makes it difficult to protect the rights and interests of platform customers.Therefore,specific development strategies are proposed from the two dimensions of enterprise platformization transformation and government supervision respectively:selecting the appropriate platform economic model,changing the traditional organizational structure,and cultivating new skills under the platform economic model;and encouraging the development of platform economy and comprehensively supervising the platform economy with the concept of coordination.

关 键 词：平台经济 大数据 多边经济 互联网+ 

分 类 号：F49[经济管理—产业经济]