有线电视用户会员制化发展思考  

Thinkings on the Development of Cable TV Users'Membership System

作　　者：薛山 XUE Shan(Shandong Radio and Television Network Co.,Ltd,Huangdao Branch,Qingdao 266555,China)

机构地区：[1]山东广电网络有限公司黄岛分公司,山东青岛266555

出　　处：《中国有线电视》2021年第1期11-13,共3页China Digital Cable TV

摘　　要：当前有线电视在网用户流失严重,而近年来社区团购类线上销售蓬勃发展,为寻求发展,考虑通过搭建有线会员制的新媒体平台来对有线电视用户进行会员制化发展,该平台不仅能为政府复苏经济、扶农助农提供帮助,还能为保卫用户、增加收入打下坚实基础,达到留住老用户增加新用户的目的。At present,the loss of cable TV users in the network is serious,and in recent years,online sales of community group purchases have flourished.In order to seek development,considering to build a new media platform of cable membership system to develop the membership system of cable TV users,the platform can not only provide help for the government to recover the economy and help agriculture,but also lay a solid foundation for the protection of cable users and increase multi economic income,so that to retain old users and increase new users.

关 键 词：流失 团购 会员制 

分 类 号：TN943.6[电子电信—信号与信息处理]