从现代传媒体系到全媒体传播体系——“十三五”时期的媒体深度融合之路  

From Modern Media Systems to All-Media Communication Systems:The Path of In-depth Media Convergence during the "13th Five-Year Plan" Period

作　　者：徐敬宏 侯彤童 XU Jing-hong;HOU Tong-tong(School of Journalism and Communication,Beijing Normal University,Beijing 100875,China)

机构地区：[1]北京师范大学新闻传播学院,北京100875

出　　处：《编辑之友》2021年第1期28-34,共7页Editorial Friend

摘　　要：文章在回顾我国媒体融合历程的基础上,总结出"十三五"期间媒体融合的四个特点:一是政策先行推动媒体融合良性发展;二是打造新型主流媒体强化舆论引导力;三是技术创新提升内容生产;四是多级式融合提供多方服务。展望"十四五",走向全媒体传播体系的媒体融合也将呈现四个特点:一是推进媒体深度融合;二是加强全媒体传播工程的设施;三是继续做强新型主流媒体;四是用好县级融媒体中心。Based on reviewing the history of media convergence in China,this paper summarizes four characteristics of media convergence during the "13th Five-Year Plan" period:putting policies first to promote the sound development of media convergence;forging a new form of mainstream media to strengthen the guidance of public opinion;technological innovation to improve content production and multilevel convergence to provide varied services.Looking forward to the "14th Five-Year Plan",the media convergence’s transformation into all-media communication system will have four characteristics:deepening the media convergence;strengthening the facilities of all-media communication project;keeping on strengthening the new mainstream media and making good use of county-level integrated media center.

关 键 词：“十三五” 媒体融合 现代传媒体系 全媒体传播体系 

分 类 号：G206[文化科学—传播学]