基于SWOT分析的满洲里市边境旅游发展研究  

Research on border tourism development in Manzhouli City based on SWOT analysis

作　　者：甘静[1] 高飞 李彬 GAN Jing;GAO Fei;LI Bin(School of Tourism and Geography,Jilin Normal University,Siping 136000,China)

机构地区：[1]吉林师范大学旅游与地理科学学院,吉林四平136000

出　　处：《吉林师范大学学报（自然科学版）》2021年第1期130-133,共4页Journal of Jilin Normal University:Natural Science Edition

基　　金：吉林省教育厅“十三五”科学技术项目(JJKH20180789KJ);吉林省社会科学基金项目(2020B230)。

摘　　要：边境地区因地处两国或多国接壤地带,其旅游业发展的影响因素较为复杂.边境旅游具有极强的政治敏感性、脆弱性和综合性.本文在广义边境旅游的定义下,对新时期满洲里市边境旅游的发展进行SWOT分析,分别形成SO、WO、ST和WT组合对策,为满洲里市边境旅游的发展提供一定参考.As the border area is located in two or more countries,the influencing factors of tourism development are very complex.Border tourism has strong political sensitivity,vulnerability and comprehensiveness.Based on the broad definition of border tourism,border tourism development in Manzhouli City in the new period was analyzed by SWOT,and the SO strategy,WO strategy,ST strategy and WT strategy were put forward,which provided a certain reference for the development of border tourism in Manzhouli City.

关 键 词：边境旅游 满洲里市 SWOT分析 

分 类 号：F592.7[经济管理—旅游管理]