基于文化特性的传统节日文创开发设计思路  

Development and Design of Traditional Festival Cultural and Creative Products Based on Cultural Characteristics

作　　者：李洋[1] 刘磊[1] LI Yang;LIU Lei(Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学,天津300384

出　　处：《包装工程》2021年第2期246-251,共6页Packaging Engineering

基　　金：教育部人文社会科学研究青年基金项目“基于文化消费需求的传统节日文化创意产品开发设计研究”(17YJCH097)。

摘　　要：目的对传统节日文化创意开发设计现状及存在问题进行研究,以提出适合文化特性的的传统节日文化创意产品设计思路。方法通过对传统文化创意产品的开发设计现状的调查分析,提出文化创意产品开发设计中存在创意同质化现象,缺乏有针对性的创意开发设计的问题。从产品创意开发设计的角度对传统节日文化特性进行分析,并提出传统节日文化创意设计中应注重节日的独特文化特性,关注文化创意产品的文化传播目的。结果针对传统节日文化特点提出文化创意开发设计的思路,提出基于用户体验的节日文创产品情感化设计方法并进行设计实践。结论传统文化创意产品开发设计中应注重不同种类文化的特性,考虑文化创意设计中的文化传播与传承的目的,在综合考虑大众文化需求的前提下有针对性的进行文化创意开发设计。The work aims to study the current situation and existing problems inthe development and design of traditional festival cultural and creative products,in order to propose the design ideas of traditional festival cultural and creative products that are suitable for cultural characteristics.Based on the investigation and analysis of the current situation inthe development and design of traditional cultural and creative products,the problems in the development and design of cultural and creative products were pointed out,such as the similarity of creativity and the lack of culture-specific development and design.The cultural characteristics of traditional festivals were analyzed from the perspective of product creativitydevelopment and design.In the creative design of traditional festivals,the unique cultural characteristics of festivals were emphasized and the purpose of cultural communication of cultural creative products was focused.According to the characteristics of traditional festival culture,the idea of cultural creativity development and design was put forward,the emotional design method of festival culture and creative products based on user experience was proposed and the design practice was carried out.The development and design of traditional cultural and creative products need tofocus on the characteristics of different types of culture,consider the purpose of cultural communication and inheritance in the design of cultural and creative products,and carry out targeted cultural and creative development and design on the premise of comprehensive consideration of the needs of mass culture.

关 键 词：文化特性 传统节日 文创设计 

分 类 号：TB472[一般工业技术—工业设计]