A Comparative Study on Cultural Values in Luxury Advertisements  

作　　者：GE Jing-ping 

机构地区：[1]Guangdong University of Foreign Studies,Guangzhou,China

出　　处：《Journal of Literature and Art Studies》2020年第11期1003-1011,共9页文学与艺术研究（英文版）

基　　金：This paper is sponsored by Guangdong University of Foreign Studies,Project No.18TS27.

摘　　要：With China’s economy speeding up, the continually evolving market of China became the second largest luxurygoods market in the world. Luxury brands invest a larger amount of money in advertising every year. This papertries to analyze the different cultural values reflected in Chinese and Western luxury advertisements based on thetheory of Hofstede’s value dimensions. We hope that a comparative cultural study on luxury advertisements willenable us to comprehend the main cultural values and enhance the tolerance and mutual understanding betweenChina and the Western countries.

关 键 词：cultural values luxury advertisement cultural differences comparative study 

分 类 号：F42[经济管理—产业经济]