消费者敌意和消费者民族中心主义对旅游意愿的影响  

The Influence of Consumer Animosity and Consumer Ethnocentrism on Tourism Intention

作　　者：王倩文 郑鹏[1] WANG Qian-wen;ZHENG Peng(School of Tourism Management,Zhengzhou University,Zhengzhou 450001,China)

机构地区：[1]郑州大学旅游管理学院,河南郑州450001

出　　处：《资源开发与市场》2021年第2期215-220,共6页Resource Development & Market

基　　金：国家自然科学基金项目(编号:41901178);教育部人文社科青年项目(编号:19YJCZH158);河南省教育厅人文社科研究一般项目(编号:2020-ZZJH-462)。

摘　　要：以中国为客源国,以日本为目的地国,通过问卷调查收集了477份有效问卷调查结果,并采用结构方程模型、中介效应分析了消费者敌意、消费者民族中心主义、国家形象对旅游意愿的影响。结果发现:(1)消费者敌意对国家形象有显著负向影响,对旅游意愿的影响不显著。(2)消费者民族中心主义对国家形象和旅游意愿有显著负向影响。(3)国家形象对中国消费者的赴日旅游意愿有显著正向影响。(4)消费者敌意与消费者民族中心主义呈正相关。(5)国家形象在消费者敌意、消费者民族中心主义与旅游意愿之间具有中介作用。With China as the country of origin and Japan as the destination country,Using structural equation model and Sobel test,this study analyzed the influence of animosity and ethnocentrism of 477 Chinese consumers on tourism intention.The results showed that:(1)Consumer animosity had a significant negative impact on country image,but not a significant impact on tourism intention.(2)Consumer ethnocentrism had a significant negative impact on country image and tourism intention.(3)Country image had a significant positive influence on Chinese con sumers’intention to visit to Japan.(4)Consumer animosity was positively correlated with consumer ethnocentrism.(5)Country image played an intermediary role between consumer animosity,consumer ethnocentrism and tourism intention.

关 键 词：消费者敌意 消费者民族中心主义 国家形象 旅游意愿 

分 类 号：F590.84[经济管理—旅游管理]