大数据背景下农产品电商精准营销创新研究——以新疆维吾尔自治区为例  

Research on Precision Marketing Innovation of Agricultural Products E-Commerce Under the Background of Big Data--Taking Xinjiang Uygur Autonomous Region as an Example

作　　者：慕颜如[1] MU Yan-ru(Urumqi Vocational University,Urumqi 830011,China)

机构地区：[1]乌鲁木齐职业大学,乌鲁木齐830011

出　　处：《中小企业管理与科技》2021年第4期73-74,共2页Management & Technology of SME

摘　　要：随着电子商务的快速发展,各个行业的营销模式都受到了巨大的影响,农产品也不例外。与传统的农产品销售不同的是,在大数据背景下更需要精准掌握客户信息和市场动态,并且需要一些互联网技术手段才能最大程度地挖掘客户,不断改进营销方法,提升服务品质。论文就新疆电子商务状况进行分析并提出大数据背景下新疆维吾尔自治区农产品的营销策略。With the rapid development of e-commerce,the marketing mode of each industry has received a great impact,and agricultural products are no exception.Different from the traditional agricultural products sales,in the context of big data,we need to accurately grasp customer information and market dynamics,and need some internet technical means to maximize customer mining,constantly improve marketing methods,improve service quality.This paper analyzes the situation of e-commerce in Xinjiang and puts forward the marketing strategy of agricultural products in Xinjiang Uygur Autonomous Region under the background of big data.

关 键 词：大数据背景 电商创新 新疆维吾尔自治区 

分 类 号：F724.6[经济管理—产业经济] F323.7