近十年武术产业的回顾与瞻望  

Review and Prospect of Wushu Industry in Recent Ten Years

作　　者：李星蓉 王国志[1] Li Xingrong;Wang Guozhi(School of Sports and Physical Education,Soochow University,Suzhou Jiangsu 215021,China)

机构地区：[1]苏州大学体育学院,江苏苏州215021

出　　处：《武术研究》2021年第2期57-59,共3页Wushu Studies

基　　金：2016年度国家社科基金项目:中国武术国际化传播的问题分析与策略研究,编号:16BTY113。

摘　　要：文章运用文献资料法和逻辑分析法,对近十年武术产业研究的内容进行分析,发现其内容主要在武术健身休闲产业、武术创意文化产业和武术旅游产业三个方面,研究趋势和重点逐渐由传统武术产业向武术文化、创意产业迈进。武术健身休闲产业要以群众为基础,迎合市场发展需求,武术创意产业要以文化为底蕴,促进多元发展,武术旅游产业要丰富旅游种类,体现武术文化。总体上,武术产业研究的领域不断拓宽,但在一些武术创新产业的发展上还不够成熟,要加强创意产业与武术文化的融合度。The article analyzes the content of the Wushu industry research in the past ten years using the method of literature data and logic analysis,and finds that its content is mainly in the Wushu fitness and leisure industry,the Wushu creative cultural industry,and the Wushu tourism industry.The traditional Wushu industry is moving towards Wushu culture and creative industries.The Wushu fitness and leisure industry should be based on the masses and cater to the needs of market development.The Wushu creative industry should use culture as its foundation to promote diversified development.The Wushu tourism industry should enrich the types of tourism and reflect the Wushu culture.In general,the field of research on the Wushu industry continues to expand,but the development of some Wushu innovation industries is not mature enough.It is necessary to strengthen the integration of creative industries and Wushu culture.

关 键 词：武术产业 武术休闲健身业 武术创意产业 武术旅游业 

分 类 号：G85[文化科学—民族体育]