对外报道助力主场外交的影响机理——基于新华社第二届进博会报道的案例分析  

Mechanism Study on the Impact of Reporting Major Diplomatic Events Hosted by China for the Global Audience:A Case Study on Xinhua News Agency’s Coverage of the 2nd CIIE

作　　者：赵鸿燕[1] 黄宝仪 Zhao Hongyan;Huang Baoyi(Professor of the School of International Relations at the University of International Business and Economics;Postgraduate Student of the School of International Relations at the University of International Business and Economics)

机构地区：[1]对外经济贸易大学国际关系学院,北京100029

出　　处：《区域与全球发展》2021年第1期58-71,156,共15页Area Studies and Global Development

基　　金：国家社科基金项目“媒介化公共外交的机制与运用策略研究”(项目批准号:16BXW054)的阶段性成果。

摘　　要：主场外交是展示国家形象和国家实力的重要方式。对外报道的内容生产、传播途径、传播效果对实现主场外交以及打造主场外交品牌具有重要作用。本文以新华社对2019年第二届国际进口博览会的对外报道为样本,从报道数量、时间分布、报道内容、用词频率等方面进行内容分析,再对关键词进行文本分析,从而挖掘对外报道助力主场外交的影响机理。Host diplomacy,or hosting important diplomatic events in a country,is an important way to showcase a country’s image and national strength.The contents,channels,and effects of covering the events for the global audience have important implications for the success of these events,as well as building a positive brand recognition.This paper examines Xinhua News Agency’s coverage on the 2nd International Import Expo for the global audience,firstly conducting a content analysis on the frequency,content of the samples,and then conducting a textual analysis of the key words and typical new media products,so as to study the influence of such coverage on host diplomacy.

关 键 词：对外报道 主场外交 影响机理 新华社第二届进博会报道 

分 类 号：G219[文化科学—新闻学]