试论体育竞技项目群众化推广的因素  

On the Factors of Mass Popularization of Sports Events

作　　者：陈丽[1] 徐欣 CHEN Li;XU Xin(Jiangsu Agri-animal Husbandry Vocational College,Taizhou,Jiangsu Province,225300 China;Taizhou Minxing Experimental Middle School,Taizhou,Jiangsu Province,225300 China)

机构地区：[1]江苏农牧科技职业学院,江苏泰州225300 [2]泰州市民兴实验中学,江苏泰州225300

出　　处：《当代体育科技》2020年第35期219-220,223,共3页Contemporary Sports Technology

基　　金：“泰州市科技支撑计划(社会发展)项目指导性计划”项目(项目编号:TS201926)。

摘　　要：体育运动项目众多,形式多样,不但有助于增强人们的体质,还能舒缓精神压力,特别是体育竞技项目更能促进人的全面发展,达到素质教育对现代人的基本要求。然而,在休闲时代背景下,体育竞技项目似乎失去了昔日被人追捧的辉煌,要想重振雄风,必须将其在群众中进行普及,克服一切阻碍因素。因此,该文首先介绍发展体育竞技项目的重要性,其次分析我国体育竞技项目群众化推广的制约因素,最后研究增强体育竞技项目群众化推广效果的实施策略。There are many sports in various forms,which can not only help to enhance people’s physical fitness,but also relieve mental stress,especially sports events can promote people’s all-round development,to achieve the basic requirements of quality education for modern people.However,in the context of the leisure era,sports seem to have lost the glory of being sought after in the past,in order to revive the strong,it must be popularized among the masses,to overcome all obstacles.Therefore,this paper first introduces the importance of developing sports events,then analyzes the constraints of mass promotion of sports event in China,and finally studies the implementation strategy to enhance the mass promotion effect of sports events.

关 键 词：体育竞技项目 群众化 推广 因素 

分 类 号：G807.4[文化科学—体育训练]