供给侧视角下商业性乒乓球俱乐部产品升级研究  

Research on Product Upgrade of Commercial Table Tennis Club from Supply Side Perspective

作　　者：林梓洋 LIN Ziyang(South China Normal University,Guangzhou,Guangdong Province,510006 China)

机构地区：[1]华南师范大学,广东广州510006

出　　处：《当代体育科技》2020年第36期189-191,共3页Contemporary Sports Technology

基　　金：华南师范大学研究生创新计划基金项目(项目编号:2019WKXM017)。

摘　　要：该文运用文献资料法、问卷调查法、实地考察法,对广州市商业性乒乓球俱乐部的供给现状进行调查分析。研究认为:商业性乒乓球俱乐部目前在服务质量供给、工作人员供给等方面存在问题。从构建俱乐部全面质量管理体系;创新"互联网+"俱乐部经营模式;与有关部门、学校、协会建立合作机制,对俱乐部工作人员进行继续教育培训体系等方面促进商业性乒乓球俱乐部的产品升级。The present situation of supply of commercial table tennis clubs in Guangzhou is investigated by means of literature,questionnaire and field investigation.The research holds that the commercial table tennis club has the problems of service quality supply and staff supply.From the construction of club total quality management system;innovation of the"Internet+"club business model;with the relevant departments,schools,associations to establish a cooperative mechanism,club staff continuing education and training system to promote the commercial table tennis club product upgrading.

关 键 词：商业性乒乓球俱乐部 供给侧改革 产品 服务 

分 类 号：G846[文化科学—体育训练]