新型冠状病毒肺炎疫情下体育健康传播公共领域的建构  

Public Domain Construction of Sports Health Communication in the Context of COVID-19

作　　者：王真真 王相飞[2] 张大超[1] WANG Zhenzhen;WANG Xiangfei;ZHANG Dachao(Department of Physical Education,Henan University,Kaifeng 475000,Henan,China;Editorial Department,Wuhan Sports University,Wuhan 430079,Hubei,China)

机构地区：[1]河南大学体育学院,河南开封475000 [2]武汉体育学院期刊社,湖北武汉430079

出　　处：《沈阳体育学院学报》2021年第1期1-8,共8页Journal of Shenyang Sport University

基　　金：2015年国家社科基金体育学项目“大型体育赛事的新媒体传播与国家认同构建研究”(15BTY091)。

摘　　要：以公共领域理论为解释路径,分析新型冠状病毒肺炎疫情下的体育健康传播。认为疫情之下的体育健康传播尚未形成严格意义上的公共领域,表现:体育健康传播话语主要由精英主导,普通个体公共精神欠缺;大众理性认知和批判意识缺失,公共舆论难以形成;媒介的平台功能凸显,在激活公共讨论方面还存在不足。未来体育健康传播应在公众层面引导大众关注体育健康传播,强化公民意识;在公共舆论层面形塑认知强化治理,培养公众的理性批判意识;在媒介层面强化体育健康内容的互动性,激活公共讨论,以进一步构建体育健康传播的公共领域。Taking the public sphere theory as an explanation path,this article analyzes the sports health issues under the new coronavirus pneumonia epidemic,and believes that the spread of sports health under the epidemic has not yet formed a strictly public domain,which is expressed as:The sports health communication discourse is mainly dominated by elite,but the public spirit of ordinary individuals is deficient.The lack of rational cognition and critical consciousness makes it difficult for public opinion to form.The platform function of media is prominent,but there are still some deficiencies in activating public discussion.In the future,sports health communication should lead the public to pay attention to sports health communication and strengthen civic awareness.In the level of public opinion shape cognition strengthen governance,cultivate the public’s rational critical consciousness;strengthen the interactivity of sports and health content at the media level,and activate public discussion to further build the public realm of sports health issues.

关 键 词：体育健康 健康传播 公共领域 新型冠状病毒肺炎 健康中国 

分 类 号：G80-56[文化科学—运动人体科学]