新冠疫情中网络体育健身视频用户持续使用意愿的影响因素及启示  

Influencing Factors and Enlightenments of Continued Willingness of Online Physical Fitness Video Users During COVID-19

作　　者：赵俊杰 张大为 曹景川[1,2] ZHAO Junjie;ZHANG Dawei;CAO Jingchuang(Research Centre for School Sports and Competitive Sports Ethics Development,Shanxi Normal University,Linfen 041000,Shanxi,China;Shanxi Sports Vocational School,Taiyuan 030006,Shanxi,China)

机构地区：[1]山西师范大学学校体育与竞技体育伦理发展研究中心,山西临汾041000 [2]山西体育职业学院,山西太原030006

出　　处：《沈阳体育学院学报》2021年第1期9-15,共7页Journal of Shenyang Sport University

基　　金：国家社会科学基金项目(15BTY076);山西省高等学校哲学社会科学研究项目(2020W358);山西省研究生教学改革研究项目(2019JG109)。

摘　　要：面对新型冠状病毒肺炎疫情的爆发,网络体育健身视频成为体育抗疫的"急先锋",对其持续使用意愿影响因素进行分析可为推进体育产业和全民健身事业发展提供借鉴。基于使用与满足理论视角,通过问卷调查和结构方程模型构建影响因素研究模型,针对典型群体进行实证分析。结果表明:1)使用与满足理论适用于网络体育健身视频研究,并有着较强的解释力;2)信息需求、社交需求、好奇心的满足感正向影响网络体育健身视频用户的积极情绪获取;3)积极情绪显著正向影响网络体育健身视频用户的持续使用意愿。实践启示:1)提升网络体育健身视频信息质量;2)优化网络体育健身的社交功能;3)开发网络体育健身视频的眼球效应。In the face of the outbreak of COVID-19,online physical fitness video has become a"pioneer"in the fight against the epidemic in sports.The analysis of the factors influencing its continuous use intention can provide reference for the development of sports industry and national fitness cause.Based on the perspective of use and satisfaction theory,the research model of influencing factors was constructed by questionnaire survey and structural equation model,and the empirical analysis was carried out for typical groups.The results show that:1)The theory of use and satisfaction is applicable to the study of online physical fitness videos and has a strong explanatory power.2)The satisfaction of information demand,social demand and curiosity positively affects the positive emotion acquisition of online physical fitness video users.3)Positive emotions have a significant positive impact on the online physical fitness video users’continuous use intention.Practical enlightenments:1)improving the information quality of online physical fitness videos;2)optimizing the social function of online physical fitness;3)developing the eyeball effect of online physical fitness videos.

关 键 词：新冠疫情 使用与满足理论 网络体育 健身视频 居家体育 

分 类 号：G80-056[文化科学—运动人体科学]