新冠肺炎疫情下我国体育旅游产业困境应对与高质量发展前瞻  

Dilemma and High Quatity Development Prospect of China’s Sports Tourism Industry Under COVID-19

作　　者：张晓磊[1,2] ZHANG Xiaolei(Sports Industry Development Research Center,Henan University of Economics and Law,Zhengzhou 450046,Henan,China;School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China)

机构地区：[1]河南财经政法大学体育产业发展研究中心,河南郑州450046 [2]上海体育学院经济管理学院,上海200438

出　　处：《沈阳体育学院学报》2021年第1期16-22,78,共8页Journal of Shenyang Sport University

基　　金：国家社会科学基金项目“长三角户外运动产业跨界融合发展研究”(19BTY060);河南省高等学校青年骨干教师培养计划。

摘　　要：新冠肺炎疫情对我国体育旅游产业造成严重冲击。站在推动体育产业高质量发展的角度,在分析新冠肺炎疫情对我国体育旅游产业影响的基础上,提出体育旅游行业的应对之策,洞察后疫情时代我国体育旅游产业的发展趋势。研究认为:疫情在检验体育旅游行业免疫力的同时,亦在重塑人们对运动增强免疫力在抗"疫"中关乎健康和生命质量的深刻认知,并由此触发体育旅游消费新升级,引致体育旅游行业蝶变。后疫情时代,体育旅游线上线下融合发展、智慧基因植入、健康生态内核深度表达、精众品牌塑造、危机管理体系构建、产业深度融合、区域一体化加速推进等一系列措施都将为体育旅游产业高质量的复苏和振兴注入强劲动能。COVID-19 has had a severe impact on China’s sports tourism industry.From the perspective of promoting the high-quality development of sports industry,this study analyzes the impact of COVID-19 on sports tourism industry in China,and puts forward the countermeasures for developing sports tourism industry,so as to gain insight into the development trend of sports tourism industry in China in the post-epidemic era.The epidemic situation is not only testing the immunity of sports tourism industry,but also reshaping people’s deep understanding of the health and quality of life in the process of anti epidemic,which triggers the new upgrading of sports tourism consumption and leads to the butterfly change of sports tourism industry.In the post-epidemic era,a series of measures will inject strong momentum into the high-quality recovery and revitalization of sports tourism industry,including integrated development of sports tourism both online and offline,intelligent gene implantation,in-depth expression of healthy ecological core,elite brand building,construction of crisis management system,in-depth industrial integration and accelerated regional integration,etc.

关 键 词：新冠肺炎疫情 体育旅游产业 产业融合 区域一体化 高质量发展 

分 类 号：G80-052[文化科学—运动人体科学]