溧阳融媒体电视频道包装探索  

Exploration of Overall Packaging for Liyang TV Channel

作　　者：葛朝霞 方咪 GE Zhaoxia;FANG Mi(Liyang Media Center,Liyang 213300,China)

机构地区：[1]溧阳市融媒体中心,江苏溧阳213300

出　　处：《电视技术》2020年第12期35-37,共3页Video Engineering

摘　　要：由于人们审美要求的不断提高和新兴媒体的冲击,电视频道的转型迫在眉睫,越来越多的地方融媒体开始注重电视频道的整体包装。电视频道包装有助于体现频道理念,对频道形象塑造和节目呈现有重要的影响。因此,以溧阳融媒体新闻频道为例,阐述地方融媒体面对的压力,提出通过频道整体包装进行转型升级的途径。Due to the continuous improvement of people’s aesthetic requirements and the impact of emerging media,the transformation of TV channels is particularly important.More and more experts have put forward the concept of overall packaging of TV channels to help the channel in-depth development.The packaging of TV channels is conducive to the embodiment of the channel concept,and has an important influence on shaping of the channel’s image and the presentation of programs.Taking Liyang Media Center as an example,it shows how local TV media face pressure and transform and upgrade by means of overall packaging.

关 键 词：融媒体 电视频道 整体包装 

分 类 号：TN948.1[电子电信—信号与信息处理]