乡村振兴战略背景下河南农村中医药健康旅游资源开发  

Research on the Development of Health Tourism of Traditional Chinese Medicine in Henan Rural Areas under the Background of Rural Revitalization Strategy

作　　者：郭德欣[1] 姚明超 孟长海 GUO Dexin;YAO Mingchao;MENG Changhai(Research Center of Chinese Medicine and Economic and Social Development,Henan University of Traditional Chinese Medicine,Zhengzhou 450046,Henan;School of Rehabilitation Medicine,Henan University of Traditional Chinese Medicine,Zhengzhou 450046,Henan)

机构地区：[1]河南中医药大学中医药与经济社会发展研究中心,河南郑州450046 [2]河南中医药大学康复医学院,河南郑州450046

出　　处：《开封大学学报》2020年第3期32-34,共3页Journal of Kaifeng University

基　　金：河南省中医药科学研究专项课题重点项目(TCM2018008);河南省高等学校哲学社会科学基础研究重大项目(2017-JCZD-008)。

摘　　要：在乡村振兴战略背景下,河南省农村中医药健康旅游资源的开发具有必要性和可行性。要明确农村中医药健康旅游的相关概念(定义),深入挖掘、整合河南农村中医药健康旅游资源,探讨资源特征与类型,分析开发基础和条件以及当前存在的问题,进而制定对策,努力打造河南农村中医药健康旅游品牌,开发相关市场,促进农村经济发展。Based on the strategy of rural revitalization,this project clarifies the necessity and feasibility of developing rural Chinese medicine health tourism resources through the in-depth excavation and integration of rural Chinese medicine health tourism resources in Henan province;expounds the related concepts(definitions),basic conditions for development,resource characteristics and types,analysis of market status,existing problems and development of rural Chinese medicine health tourism.We should make great efforts to build the brand of TCM health tourism in rural areas,and provide reference for the decision-making of rural economic development of governments at all levels.

关 键 词：乡村振兴战略 河南农村 中医药健康旅游 

分 类 号：F592.7[经济管理—旅游管理]