乡村聚落文化元素在农产品品牌包装设计中的运用  

RESEARCH ON THE APPLICATION OF RURAL SETTLEMENT CULTURAL ELEMENTS IN THE BRAND PACKAGING DESIGN OF AGRICULTURAL PRODUCTS

作　　者：徐洪德[1] Xu Hongde

机构地区：[1]福建农林大学艺术学院,福建福州350002

出　　处：《工业设计》2021年第1期136-137,共2页Industrial Design

基　　金：福建农林大学本科教育教学改革研究一般项目《乡村振兴战略下农业品牌设计人才培养模式探研》(项目编号:111418099)

摘　　要：文章首先通过乡村聚落文化元素界定,分析乡村聚落文化元素在农产品品牌包装设计中的运用意义,然后探讨了乡村聚落文化元素在农产品品牌包装设计中的运用方法,即典型性提炼、整体性重组与现代性转换,最后以食用菌品牌包装设计为例,体现出村聚落文化元素是如何在农产品品牌包装中运用的。以期为农产品品牌包装设计提供一定借鉴。Element defines the rural settlements in this culture,analysis of rural settlements cultural elements in the application of agricultural products brand packaging design,and then discusses the rural settlement culture elements in the application of agricultural products brand packaging design method,namely,typicality refining,holistic restructuring and transformation of modernity,the edible fungus brand packaging design,for example,manifests the village settlement culture element is how to use in the agricultural product brand packaging.In order to provide icertain reference for agricultural product brand packaging design.

关 键 词：乡村聚落文化元素 农产品 品牌包装设计 运用 

分 类 号：TB482[一般工业技术—包装工程]